Product & Design Leader
Building product systems from scratch
with a founder's instinct.
I connect strategy, design and technology into products that ship — with a business degree, a founder's P&L instinct, and a researcher's understanding of users. Formerly VP of UX at LINK Mobility and Co-Founder at Alqua.
Portal users
across 6 European markets
Legacy products
migrated or sunset
Customer retention
at Alqua over 4 years
User interviews
conducted across both roles
Selected work
Featured cases
MyLINK Portal
Unifying 50+ legacy products into one platform — from the inside out
Building the UX System
Designing the process, methodology and feedback loops that made research-led product development real at LINK
Reinventing the Business Model
How changing how we charged — not what we built — unlocked a new growth curve at Alqua
“Building product systems from scratch — with a business degree, a founder's P&L instinct, and a researcher's understanding of users. I connect strategy, design and technology into products that actually ship.”
Patricia Bayona Bultó
About
10+ years building from 0 to 1
I've been VP of UX and Product Manager at LINK Mobility — one of Europe's largest CPaaS platforms — and Co-Founder & COO at Alqua, a MarTech SaaS I scaled from 2 to 40+ employees and ~1.1M€ revenue.
I hold a Master in International Management from ESSEC (ranked #3 in class) and a Business degree from ICADE. I'm Spanish, English-proficient (Cambridge CPE), and work fully remote.
Full profileProduct
- Roadmapping
- Prioritisation
- Sprint Planning
- OKRs
- Go-to-Market
UX & Research
- User Interviews
- Double Diamond
- Figma
- Prototyping
- Usability Testing
Business
- P&L Management
- Fundraising
- Cross-cultural Leadership
- Agile / Scrum
Tools
- Jira
- Confluence
- Hotjar
- Plausible
- Notion
- Miro