Patricia Bayona Bultó

Product Manager — MyLINK Portal

• Defined the long-term product vision through a founding Blueprint that unified strategy across 50+ legacy products — still the organisation's north star reference today.
• Launched MyLINK Portal in 6 European markets reaching 12,900+ unique users, 8min 41s average session and 14% bounce rate.
• Designed a soft migration strategy that sunset 10+ legacy products with 91–100% completion rates in Nordic markets.
• Defined go-to-market playbooks for each market, training sales, support and product teams across countries and time zones.
• Managed full roadmap prioritisation, sprint planning and stakeholder communication up to C-1 level.

VP of UX — Group

• Built and scaled the UX team (up to 5 people across Macedonia, Germany and Norway); managed hiring, performance reviews and offsites.
• Designed and maintained the company-wide design system in Figma, adopted across multiple product teams.
• Created the UX Operating Model — defining how research, design, validation and delivery work together across PM, Tech and UX.
• Led UX research across SMS, WhatsApp, RCS, Email, Viber and Multichannel products; coached PMs on research methods.
• Founded and led an internal AI Learning Hub with structured curriculum across three tracks.
• Led the beta launch of an AI-assisted message composer feature in collaboration with an external AI partner.

• Defined and executed the product strategy for Alqua Cloud from MVP through multiple iterations over 4 years.
• Scaled the platform database from 5,000 to 7 million property listings, managing the full product, operations and commercial cycle.
• Conducted 300+ user interviews across 4 years; translated qualitative insights into iterations that drove 80% customer retention.
• Grew the company from 2 to 40+ direct employees across product, engineering, sales and customer success.
• Managed full P&L, cashflow and financial reporting across two business divisions.
• Raised 2M€+ in capital across multiple rounds including ENISA, ICO and private investors.
• Executed a full strategic pivot during COVID-19 — transitioning the tech team to consulting and redesigning the product for new market conditions.