About
Patricia
Bayona Bultó
VP of UX & Product Manager · Head of UX
I'm a Product & Design Leader with 10+ years at the intersection of strategy, UX and business. Formerly Co-Founder & COO of Alqua — a MarTech startup I helped grow from two people to 40 — and VP of UX at LINK Mobility, one of Europe's largest CPaaS platforms. I came to product through business, not design school, which means I think about every decision in terms of what it costs, generates, and makes possible.
Portal users
across 6 European markets
User interviews
conducted across both roles
Customer retention
at Alqua over 4 years
Capital raised
ENISA, ICO & private investors
LINK Mobility
VP of UX & Product Manager
Oslo-listed CPaaS · ~700 employees · 18 countries · NOK 7bn revenue · 50,000+ customers · 20bn+ messages/year
↑ Promoted to VP of UX in 2022 · one year after joining · whilst retaining full PM responsibilities
Group Product Manager — MyLINK Portal
- Defined the long-term product vision through a founding Blueprint that unified strategy across 50+ legacy products — still the organisation's north star reference today.
- Launched MyLINK Portal in 6 European markets reaching 12,900+ unique users, 8min 41s average session and 14% bounce rate.
- Designed a soft migration strategy that sunset 10+ legacy products with 91–100% completion rates in Nordic markets.
- Defined go-to-market playbooks for each market, training sales, support and product teams across countries and time zones.
- Managed full roadmap prioritisation, sprint planning and stakeholder communication up to C-1 level.
VP of UX — Group
- Built and scaled the UX team (up to 5 people across Macedonia, Germany and Norway); managed hiring, performance reviews and offsites.
- Designed and maintained the company-wide design system in Figma, adopted across multiple product teams.
- Created the UX Operating Model — defining how research, design, validation and delivery work together across PM, Tech and UX.
- Led UX research across SMS, WhatsApp, RCS, Email, Viber and Multichannel products; coached PMs on research methods.
- Founded and led an internal AI Learning Hub with structured curriculum across three tracks.
- Led the beta launch of an AI-assisted message composer feature in collaboration with an external AI partner.
Alqua
Co-Founder & COO
MarTech & Big Data firm · Alqua Cloud (proprietary Social Media & intelligence SaaS) + Alqua Digital (consulting) · clients incl. Mercedes-Benz, Santander, Danone, Unilever, AVIS, BBC
- Defined and executed the product strategy for Alqua Cloud from MVP through multiple iterations over 4 years.
- Scaled the platform database from 5,000 to 7 million property listings, managing the full product, operations and commercial cycle.
- Conducted 300+ user interviews across 4 years; translated qualitative insights into iterations that drove 80% customer retention.
- Grew the company from 2 to 40+ direct employees across product, engineering, sales and customer success.
- Managed full P&L, cashflow and financial reporting across two business divisions.
- Raised 2M€+ in capital across multiple rounds including ENISA, ICO and private investors.
- Executed a full strategic pivot during COVID-19 — transitioning the tech team to consulting and redesigning the product for new market conditions.
Sybilla
Early careerIntern — Strategy & Product Launching
National Award of Fashion 2015 · Retail industry
Master in International Management (MIM)
ESSEC Business School + Universidad Pontificia de Comillas
2016 – 2017 · Ranked #3 in class · Pursued in English
B.A., Business Administration (E-2)
Comillas — ICADE Business School
2012 – 2016 · Financial specialisation · Exchange semester at Copenhagen Business School (CBS), 2014
Bilingual Education
Kensington School
1999 – 2012
Beyond work
When I'm not thinking about product, I'm usually in the water.
I'm a kitesurfer based in Tarifa, in the south of Spain — one of the windiest places in Europe, which suits me fine. I also paint, abstract work that I sell through my own small online business. And occasionally I advise early-stage startups through Borkenleg.
