Case Studies
Six problems. Six solutions.
Each case covers a distinct challenge — organisational, strategic, design, commercial. Written to be honest about what was hard, what worked, and what I'd do differently.
MyLINK Portal
Unifying 50+ legacy products into one platform — from the inside out
Building the UX System
Designing the process, methodology and feedback loops that made research-led product development real at LINK
Building the Roadmap
From a technical Jira timeline nobody could read to a system that serves engineers, product teams and stakeholders — simultaneously
MyLINK Engage — Global GTM
Taking a German product global — provisioning, politics, and the collaboration that made it work
Reinventing the Business Model
How changing how we charged — not what we built — unlocked a new growth curve at Alqua
Alqua Digital Index
Turning internal data into a public ranking — and a public ranking into a lead generation engine
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